Legal information / Data protection

Below you will find which data we collect when you use our website, and what our purpose is in collecting and using this data when you view our website.


1 Responsible authority

The responsible body for collecting, processing and using your personal data as defined under the General Data Protection Regulation (GDPR) is

SBS Ecoclean Group (hereinafter referred to as "Ecoclean")
Savignystrasse 43
60325 Frankfurt
Phone: +49(0)69 697474990


Data privacy officer: Mr. Holger Lapp, holger.lapp(at)

Please contact the responsible department or our data privacy officer if you have questions about your data, this privacy policy or the assertion of your rights.


2 Encoding

Our website uses TLS encryption for security reasons and to protect the transmission of data that you send to us as a site operator. The "https://" and the lock symbol located in the address line of your browser indicate that the connection is encrypted.

When TLS encryption is enabled, the data that you send to us cannot be read by third parties.


3 Collecting and processing personal data

Ecoclean will only collect and process personal data if you give your consent (Article 6 (1) a GDPR), which might be required for fulfilling contractual or pre-contractual measures (Article 6 (1) (b) GDPR) or is required to meet the basis of our legitimate interests (Article 6 (1) (f) GDPR).


3.1 Personal data

"Personal data" as defined in the GDPR means all information relating to an identified or identifiable natural person; a natural person is considered as identifiable; that person can be identified directly or indirectly, in particular by associating that person with an identifier such as a name, an identification number, location data, an online identifier or one or other more special features, such as the physiognomy, physiological, genetic, mental, economic, cultural or social identity of this natural person.


3.2 Cookies

In order to make overall use of our web pages more user-friendly and effective, Ecoclean stores cookies on the customer’s hard disk either through Ecoclean’s own efforts or by using third parties that Ecoclean has authorized. The legal basis for storing these cookies is Art. 6 para. 1 lit. f) GDPR.

A cookie is a small text file used primarily to collect information regarding the customer’s use of a website. Cookies cannot run programs or transmit viruses to your computer. We have compiled a list below of the cookies we use. Unless otherwise stated, cookies will be automatically deleted after two years at the latest. We will not merge this data with other data sources.


It is impossible to use our web pages without cookies. You can disable the storage of cookies in your browser, restrict them to certain websites or set your browser to notify you when a cookie is sent. You can also delete cookies from your PC's hard drive at any time.


3.3 Automatically collected data

You can always visit Ecoclean's websites without having to provide personal data yourself.

When visiting the website, the web server automatically records log files that cannot be assigned to a specific person; these log files are in line with our legitimate interests in accordance with Art. 6 para. 1 lit. f) GDPR (General Data Protection Regulation).


This data can include:

Browser type and version

The operating system being used

The referring URL, the previously visited page

The host name of requesting computer

The access date and time of the server request


This data is collected and stored for a period of 7 days solely for the purpose of statistical analysis and for security purposes (e.g., to investigate abusive or fraudulent activities) and is then deleted. If the data needs to be stored for a longer period of time for evidential purposes, then it shall be exempted from the cancellation until final clarification of the incident.


3.4 Contact form 

When contacting us, for example, by contact form, email, phone or via social media, the user’s information will be used to process the contact request and the transaction in accordance with. Art. 6 para. 1 lit. b) GDPR. User information can be stored in a Customer Relationship Management System ("CRM System") or a comparable query system.

The data transmitted to us will be deleted once the request has been completed.


4 Use of web analytics, remarketing and retargeting tools

Based on our legitimate interests as defined in Art. 6 para. 1 lit. f), GDPR uses Ecoclean to optimize our online presence in order to be able to put together more targeted offers and to check the efficiency of advertising measures, various tools or plug-ins for web analysis, remarketing and retargeting.

Cookies are used, the IP address is forwarded, and/or different types of data are recorded and evaluated. These include the number of website visitors, the visit duration, average page load time, origin of the visitors.


Ecoclean uses Google Analytics, a web analytics service provided by Google. Google Analytics uses cookies that allow user use of the website to be analyzed. The information generated by the cookie about your use of this website (including your IP address) is usually transmitted to a Google server in the USA and stored there. Ecoclean has activated the IP anonymization by adding the code "gat._anonymizeIp ();" on the web pages, so that your IP address is shortened beforehand by Google within member states of the EU or other parties to the Agreement on the European Economic Area (referred to as IP masking). Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. Google will use this information on behalf of Ecoclean to evaluate your use of the website, to compile reports on Ecoclean's website activity and to provide other services related to website activity and Internet usage. Google may also transfer this information to third parties if required by law or as far as third parties process this data on behalf of Google.

Google offers an extension for web browsers (add-ons) that can prevent Google Analytics from collecting data and Google from processing it. The add-on can be downloaded and installed at your own risk

For more information, see (general information about Google Analytics and privacy).

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (


5 Social Plug-Ins

We use social plug-ins based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer as defined in article  6 para. 1 lit. f. GDPR). The plug-ins we use are listed below:


5.1 LinkedIn

We are using a “follow plugin” of the LinkedIn network, operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, United States. When you enter a website that has a “follow plugin” from LinkedIn, it automatically connects to the LinkedIn servers. LinkedIn is informed that you have visited our website with your IP address. If you use LinkedIn's “follow plugin” and are logged in to your LinkedIn account, LinkedIn can associate your visit to our website with you and your user account.

The latest privacy information on the “follow plugin” and additional information can be found on this website:


5.2 Youtube

We use YouTube to provide videos. Google Inc., located at 1600 Amphitheater Parkway, Mountain View, CA 94043, USA owns YouTube. We use YouTube plug-ins on some of our websites. A connection to YouTube servers is established whenever you visit one of our Internet web pages that are equipped with this type of plug-in—our media library, for example. This connection will communicate to the YouTube server which of our websites you have visited. If you are logged in as a member of YouTube, YouTube assigns this information to your personal user account. This information is assigned to your user account whenever you use a plug-in, such as whenever you click on a video’s start button. You can prevent this association by logging out of your YouTube user account and other user accounts associated with YouTube LLC and Google Inc. before using our website and deleting the corresponding cookies from those companies.

For more information about data processing and privacy by YouTube (Google), see


6 Deleting data

Unless explicitly stated in this privacy policy, the data we store is deleted as soon as it is no longer required for its purpose, and the deletion does not conflict with any statutory storage requirements. Unless the data is deleted because it is required for other and legitimate purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.


7 Your rights

You can contact us at any time under the contact details mentioned above under point 1 for your rights and further questions regarding personal data.

You have the following rights:


7.1 The right of information 

You have the right at any time to request free information about your personal data stored at Ecoclean, its origin and recipient, the purpose of the data processing, the planned duration of data storage, including copy of the personal data that is the object of the processing (Art. 15 GDPR). 


7.2 The right to rectification 

In addition, you have the right at any time to rectify incorrect personal data immediately or to complete incomplete personal data (Art. 16 GDPR).


7.3 The right to revoke consent

You have the right to revoke your consent to data processing at any time and with effect for the future, without the need for stating your reasons of revocation (Art. 7 (3) GDPR).


7.4 The right to delete 

You have the right to have your personal data deleted immediately if it is no longer necessary for the purposes for which it was collected or otherwise processed, or if you revoke your consent to lawful processing and no other legal basis for storage exists. If you object to the processing and there are no priority interests for processing, your data will be deleted. Finally, your data will be deleted if the processing is inadmissible for other legal reasons (Art. 17 GDPR).


7.5 The right to restricting processing 

You have the right to restrict the processing of your personal data, provided that you contest the accuracy of your personal data for a period that allows us to verify the accuracy.

A restriction also applies if the processing is unlawful, but you reject the deletion of your personal data and require a restriction of use instead of deletion, or we no longer need your personal data for our legitimate purposes, but you this data in order to assert, exercise or defend a claim, or you have objected to the processing but have not yet determined whether there are legitimate reasons for data retention at Ecoclean that outweigh your interest (Art. 18 GDPR).


7.6 The right to data portability  

You have the right to receive your personal data provided to us in a structured, common and machine-readable format or to forward it to another responsible person, provided the processing is based on consent and the processing is carried out by automated means (Art. 20 GDPR).


7.7 The right to revocation 

Finally, you have the right to revoke your consent to the processing of your personal data at any time with future effect.

You have the right to object to the creation of user profiles and the processing of your personal data at any time, provided the processing is based on your consent. Your personal data will no longer be processed unless there are compelling legitimate reasons for your interests, rights and freedoms. If your personal data are used for the purpose of direct marketing, you naturally have the right to object to such processing at any time (Article 21 GDPR).


7.8 The right of appeal

You also have the right to complain to a supervisory authority (Article 77 GDPR).


8 Validity and timeless

We reserve the right to update this privacy policy from time to time.